Every year H&M does a collaboration with a hand-picked high-end designer brand, and this year is no exception. Not going to lie, this could be the first time I’ve ever heard of Erdem, perhaps due to my lack of fashion knowledge, but I wasn’t too aware of the brand. On one regular school night as I was getting distracted by this thing called “the internet”, I accidentally stumble upon this ad, and needless to say, I was instantly SOLD.
After a couple minutes of googling, I’ve learned that the mastermind behind Erdem is the brilliant Erdem Moralioglu, a Canadian born, England raised designer. This collab is his first attempt to branch out from women’s wear to men’s wear. There are still quite a sweet elegant touches of Erdem on the men’s wear pieces. In fact, I am far more impressed with the men’s pieces since they could easily be unisex items and regardless of where you are on the gender spectrum, there is something for you in this collection.
Here are some of the items I am just dying to get my hands on from this collection:
Would you purchase from this H&M designer collab? Leave in the comments below!